IU AthleticsTop story
Eli Lilly signs a multiyear deal to put its logo on IU's and Purdue's basketball courts
Lilly's ties to Purdue go back further than its ties to IU
Sources: WBIW, Indiana Public Media
View as table
| Value | |
|---|---|
| Purdue (more than) | 120 years |
| IU (more than) | 60 years |
Eli Lilly and Company has signed a multiyear deal to put its logo on the basketball courts at Simon Skjodt Assembly Hall and Mackey Arena. It's Lilly's first full sports sponsorship, and the first time a corporate brand has appeared on both schools' courts. Learfield facilitated the deal.
The logo goes on Branch McCracken Court and Purdue's Keady Court for men's and women's teams. Lilly has worked with Purdue for more than 120 years and with IU for more than 60, mostly on medical research and academics.
The Indianapolis Star reports the logos are in place for Assembly Hall games this week, including the IU women against FGCU tonight at 7 p.m. Indiana's revenue sharing topped $21 million this year.
IU is lining up sponsors as revenue-sharing costs climb
- $21 million
- mark IU's revenue sharing topped this year
- $50 million
- over 20 years for Merchants Bank's football field sponsorship
Source: The Indianapolis Star
- Financial terms: not publicly disclosed
- Revenue sharing: rises at least 4% every year
